Moutai Prince Ìṣàpẹ̀rẹ̀ Àpò Ìgò Ọtí Líle láti ọwọ́ Chengdu Wanjiazu Technology Co., Ltd jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2025
Moutai Prince Ìṣàpẹ̀rẹ̀ Àpò Ìgò Ọtí Líle
látọ̀wọ́ Chengdu Wanjiazu Technology Co., Ltd
Oníbàárà: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #169050Àpẹrẹ Náà
Nípa Moutai Prince Ìṣàpẹ̀rẹ̀ Àpò Ìgò Ọtí Líle
Moutai Prince jẹ́ àpẹ̀rẹ̀ àkópọ̀ fún ìgò ọtí líle ilẹ̀ Ṣáínà tí ó jẹ́ 500 ml. Ìsàlẹ̀ ìgò náà gba ìrísí rẹ̀ tí ó tẹ̀ láti ara pọ́ọ̀dù yangan, nígbà tí orí rẹ̀ sì fara wé òdòdó yangan tí ó ń tanná. Ìdérí tí ó ní ìrísí lẹ́tà T ṣe àkópọ̀ àwọn àmì ewé òdòdó yangan pẹ̀lú àwòrán àwọn ẹyẹ akọ̀ márùn-ún. Wọ́n fi irin tí a gbẹ́ lọ́nà ṣe ìdérí náà, èyí tí ó ṣẹ̀dá àwòrán onígun mẹ́ta tí ó kún fún kúlẹ̀kúlẹ̀. Ìsàlẹ̀ ìgò náà ni wọ́n fi aṣọ fẹ́lífẹ́tì parí, tí ó rọrùn láti dì mú. Àwọn àwọ̀ tí wọ́n lò jẹ́ àwọ̀ ọbẹ̀ tí ó dára pẹ̀lú àwọ̀ bàbà àti wúrà dídán. Àmì ìdánimọ̀ tí ó wà ní ọ̀nà gbọ́ọ́rọ́ lórí ẹ̀yìn aláwọ̀ àlùkò wisteria ni àwọn àmì etí ọkà aláwọ̀ wúrà yí ká.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Moutai Prince Ìṣàpẹ̀rẹ̀ Àpò Ìgò Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Moutai Prince Ìṣàpẹ̀rẹ̀ Àpò Ìgò Ọtí Líle yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Moutai Prince Ìṣàpẹ̀rẹ̀ Àpò Ìgò Ọtí Líle ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
- Ìwọ̀n àti Àpò
- A bottle contains 500ml
- Àwọn Àkọlé
- Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
- Ìpèníjà Àpèsè
- The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
- Ìwádìí
- This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
- Ìmísí
- A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
- Àkókò Iṣẹ́ Àkànṣe
- The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
- Ìlànà Ìṣiṣẹ́
- By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
- Àwọn Ọmọ Ẹgbẹ́
- General Manager and Design Director: Jingan Jia
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