Recruitment Communication Ìdánimọ̀ Àwòrán fún Ìpolongo Ìgbaniṣẹ́ láti ọwọ́ 5 Senses Design

Recruitment Communication Ìdánimọ̀ Àwòrán fún Ìpolongo Ìgbaniṣẹ́ láti ọwọ́ 5 Senses Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

FàdákàÌpolówó· 2025

Recruitment Communication Ìdánimọ̀ Àwòrán fún Ìpolongo Ìgbaniṣẹ́

látọ̀wọ́ 5 Senses Design

Oníbàárà: Tencent

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìpolówó

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Recruitment Communication Ìdánimọ̀ Àwòrán fún Ìpolongo Ìgbaniṣẹ́

Ìbánisọ̀rọ̀ Ìgbaniṣẹ́ jẹ́ ìdánimọ̀ àwòrán tí a ṣẹ̀dá fún ìpolongo ìgbaniṣẹ́ àwọn akẹ́kọ̀ọ́ ìdánilẹ́kọ̀ọ́ iṣẹ́ ti ilé-iṣẹ́ ìmọ̀-ẹ̀rọ kan. Àwòrán pàtàkì náà fi ènìyàn kan hàn lẹ́gbẹ̀ẹ́ bọ́ọ̀lù rìbìtì kan ní àárín, nígbà tí àwọn ìgbì omi dúró fún ipa tí ń dàgbà sí i tí àwọn ẹnì kọ̀ọ̀kan ní ní sáà ayélujára yìí. A ṣe àwọn àwòrán àfọwọ́kọ èrò-inú nínú Photoshop àti Illustrator, a kọ́ àwọn ohun èlò àti àwọn ìran onígun-mẹ́ta nínú Cinema 4D, a sì ṣàtúnṣe ẹ̀yà tí ó ń mira nínú After Effects. Ìtòlẹ́sẹẹsẹ náà bá àwọn ìkànnì àjọlò, àwọn ojú-òpó wẹ́ẹ̀bù àti àwọn pátákó ìpolówó títẹ̀ ńlá mu. Àpẹrẹ náà fi ìlànà ìgbaniṣẹ́ hàn kedere fún àwọn ọ̀dọ́ tí ń wá iṣẹ́.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Recruitment Communication Ìdánimọ̀ Àwòrán fún Ìpolongo Ìgbaniṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Recruitment Communication Ìdánimọ̀ Àwòrán fún Ìpolongo Ìgbaniṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Recruitment Communication Ìdánimọ̀ Àwòrán fún Ìpolongo Ìgbaniṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Ìwọ̀n àti Àpò: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Àwọn Àkọlé: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Ìpèníjà Àpèsè: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Ìwádìí: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Ìmísí: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Àkókò Iṣẹ́ Àkànṣe: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Ìlànà Ìṣiṣẹ́: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Àwọn Ọmọ Ẹgbẹ́: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Ìfọwọ́sí Àwòrán: Image #1：5 Senses Design
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