Marlenka Ìdìpọ̀ láti ọwọ́ David Kantor jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2025
Marlenka Ìdìpọ̀
látọ̀wọ́ David Kantor
Oníbàárà: Marlenka International s.r.o.
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #170016Àpẹrẹ Náà
Nípa Marlenka Ìdìpọ̀
Àtúnṣe ìdìpọ̀ Marlenka dúró lórí àpẹẹrẹ tí ó mọ́ àti tí ó yàtọ̀ tí ó ń dájú ipò líle lórí pẹpẹ àti ìyàtọ̀ tí ó hàn gbangba ní gbogbo oríṣiríṣi ọjà náà. A ṣe àgbékalẹ̀ ètò ìdìpọ̀ náà láti gba oríṣiríṣi àkàrà àti oúnjẹ adùn tí a fi oyin ṣe, nípa lílo ọ̀nà tí a ṣètò láti yà àwọn adùn, àwọn ọ̀nà, àti àwọn ìwọ̀n. Ẹwà àwòrán tí ó ga ń mú kí ọjà náà wù ni, nígbà tí àwọn ohun èlò àjálóore àti ìmọ̀ ẹ̀rọ títẹ̀ẹ̀jáde tí ó ti lọ́wọ́lọ́wọ́ ń ṣe ìdánilójú ìdára tí ó tayọ. Àpẹẹrẹ tí a ti túnṣe kò gbé ìrírí oníbàárà lékè nìkan ṣùgbọ́n ó tún mú ìdánimọ̀ àmì ọjà Marlenka àti ipò rẹ̀ lọ́jà lágbára.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Marlenka Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Marlenka Ìdìpọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Marlenka Ìdìpọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
- Ìwọ̀n àti Àpò
- The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
- Àwọn Àkọlé
- marlenka, redesign, packaging,
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
- Ìpèníjà Àpèsè
- Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
- Ìwádìí
- The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
- Ìmísí
- The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
- Ìlànà Ìṣiṣẹ́
- The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
- Àwọn Ọmọ Ẹgbẹ́
- David Kantor
Radek Vysocký
Vojtěch Halamíček - Ìfọwọ́sí Àwòrán
- David Kantor
Petr Vaněk
Oníṣọwọ́
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