Kaigua Iṣẹ Akọkọ: Ìgbájáde Àpò Tíì láti ọwọ́ Chushan Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2025
Kaigua Iṣẹ Akọkọ: Ìgbájáde Àpò Tíì
látọ̀wọ́ Chushan Design
Oníbàárà: Shenzhen Chushan Design Culture Group Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #170073Àpẹrẹ Náà
Nípa Kaigua Iṣẹ Akọkọ: Ìgbájáde Àpò Tíì
Ọ̀rọ̀ Ìwé: Kaigua jẹ́ àpẹrẹ ìgbájáde fún àpò tíì tí a máa fi etí kọ́ sórí ago. Àpótí òde jẹ́ àpótí ìdábùú tí ó rọrùn, tí ìwọ̀n rẹ̀ jẹ́ 115 sí 120 sí 35 millimeters, tí a ṣe ní ìwọ̀n tí ó bá ọwọ́ kan mu láti lò àti fún ìrìnàjò. Iwájú àpótí náà ní àwọ̀ àbàwọ́n pink àti àwọn àmì Ṣáínà tí a fi ẹrọ gbígbóná tẹ̀ mọ́. Àlàyé nípa adùn àti ọjà náà ni a fi ohun tí a máa lẹ̀ mọ́ (sticker) kọ sí, èyí tí ó dín iye ohun èlò tí a tẹ̀wé àti ìdọ̀tí àpòwé kù. Nínú àpótí náà, àwọn àpò aluminiomu tí a ti dí mọ́ pátápátá, tí ìwọ̀n wọn jẹ́ 100 sí 120 millimeters, ni ó ń pa tíì náà mọ́ ní àlabapin. Àwọn àmì márùn-ún láti inú I Ching bá àwọn adùn tíì márùn-ún mu, a sì tẹ ìtumọ̀ kọ̀ọ̀kan sí ẹ̀yìn àpò kọ̀ọ̀kan.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Kaigua Iṣẹ Akọkọ: Ìgbájáde Àpò Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Kaigua Iṣẹ Akọkọ: Ìgbájáde Àpò Tíì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Kaigua Iṣẹ Akọkọ: Ìgbájáde Àpò Tíì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
- Ìwọ̀n àti Àpò
- Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
- Àwọn Àkọlé
- Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
- Ìpèníjà Àpèsè
- The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
- Ìwádìí
- This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
- Ìmísí
- "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
- Àkókò Iṣẹ́ Àkànṣe
- The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
- Ìlànà Ìṣiṣẹ́
- After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
- Àwọn Ọmọ Ẹgbẹ́
- Yin Peng
Mai Jingjing
Wang Kaixin - Ìfọwọ́sí Àwòrán
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
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