Minsheng Lesuke Ìṣàpamọ́ láti ọwọ́ Hangzhou Minsheng Healthcare Co., Ltd jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2026
Minsheng Lesuke Ìṣàpamọ́
látọ̀wọ́ Hangzhou Minsheng Healthcare Co., Ltd
Oníbàárà: Hangzhou Minsheng Healthcare Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #177214Àpẹrẹ Náà
Nípa Minsheng Lesuke Ìṣàpamọ́
Minsheng Lesuke jẹ́ àpẹrẹ ìṣàpamọ́ fún oògùn ìdáwọ́dúró sìgá mímu. Àpẹrẹ náà ń lo àmì ojú ẹ̀rín tí ń tẹ̀síwájú àti ètò àwọ̀ tí ó ní ìrètí láti fún ni ìṣírí dípò ìkìlọ̀. Àpò ìbẹ̀rẹ̀ aláwọ̀ ọsàn ń tọ́ka sí ìbẹ̀rẹ̀ àsìkò ìdáwọ́dúró, nígbà tí àpò ìtẹ̀síwájú aláwọ̀ ewé ń dábàá ìdàgbàsókè àti ìwọ̀ntúnwọ̀nsì. Àwọn àyè oògùn ojoojúmọ́ ni a pín pẹ̀lú àwọn ìlà yíya tí a fi ẹ̀rọ gbígbóná ṣe ní pẹ̀lẹ́pẹ̀lẹ́, tó bẹ́ẹ̀ tí a fi ń ṣí àyè kan lójoojúmọ́ tí ìtẹ̀síwájú sì máa ń hàn kedere. Ara rẹ̀ ni a fi fíìmù àkópọ̀ orísun bébà tí a lè tún lò ṣe, tí a sì parí rẹ̀ pẹ̀lú bébà aláìdán àti fíìmù tí ó rọ̀ lọ́wọ́ nígbà ìfọwọ́kàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Minsheng Lesuke Ìṣàpamọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Minsheng Lesuke Ìṣàpamọ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Minsheng Lesuke Ìṣàpamọ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
- Ìwọ̀n àti Àpò
- product dimensions, 82 mm x 25 mm x 125 mm
- Àwọn Àkọlé
- Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
- Ìpèníjà Àpèsè
- Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
- Ìwádìí
- Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
- Ìmísí
- The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
- Àkókò Iṣẹ́ Àkànṣe
- The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
- Ìlànà Ìṣiṣẹ́
- Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.
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