Excelencia Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí láti ọwọ́ Tipz jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2026
Excelencia Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí
látọ̀wọ́ Tipz
Oníbàárà: Guardiao
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #181276Àpẹrẹ Náà
Nípa Excelencia Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí
Ọ̀rọ̀ Ìwé: Ìdìpọ̀ kọfí Guardiao Excelencia ń lo èdè ojúrí tí a mú láti inú àwòrán àgbà-áńgẹ́lì olùṣọ́. Ìtẹ̀mọ́lẹ̀ tí ó jáde díẹ̀ sí ìta ń ṣàfihàn àpẹẹrẹ ìyẹ́ ààbò ní ọ̀nà tí a lè fọwọ́ kàn, tí ó ń pè fún ìfarakanra kí a tó ṣí àpótí náà. Gígékúrò tí a ṣe gẹ́gẹ́ bí ìyẹ́ pẹ̀lú pípé ń ṣàlàyé ojú-ìṣílẹ̀, tí ó ń yí ìṣe ìwọlé padà sí àṣà ìṣèdámọ̀. Èdìdì goolu tí a fi ooru tẹ̀ sí iwájú ń fi ìdámọ̀ olùmújáde kọ̀ọ̀kan hàn. Àpòpọ̀ matte tí ó rọ̀ fọwọ́kàn sórí gbogbo ojú ń mú kí ìdára ohun-èlò le, ó sì ń pèsè ìyàtọ̀ sí ìtẹ̀mọ́lẹ̀ tí ó jáde náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Excelencia Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Excelencia Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Excelencia Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Guardiao Excelencia packaging creates a multi-sensory identity for premium Conilon. Low-relief embossing turns the guardian wings into a 3D texture on the surface, adding sophistication without extra ink. A wing-shaped die-cut forms the opening, while a gold hot-stamp seal honors each producer. Soft-touch matte lamination boosts contrast. After the Jan 2025 launch, Natural sales rose 50% and Fermented 30%.
- Ìwọ̀n àti Àpò
- Package dimensions: 110 mm x 220 mm. Structured cardboard substrate. Exterior finish: soft-touch matte lamination. Surface treatment: low-relief embossing on wing motif panel. Opening mechanism: precision wing-shaped die-cut flap. Front accent: gold hot-stamp producer seal. Contents: roasted and ground conilon coffee. Two product variants presented in the same structural format: Natural and Fermented.
- Àwọn Àkọlé
- Coffee Packaging, Conilon Coffee, Specialty Coffee, Embossed Packaging, Brazilian Coffee, Archangel, Cooperative, Premium Packaging, Sensory Design, Producer Recognition
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging is produced in structured cardboard with soft-touch matte lamination applied to all exterior surfaces. The guardian wing motif is rendered through low-relief embossing without additional ink or foil, allowing the texture to communicate through light and touch alone. The opening panel follows a precision wing-shaped die-cut, which is a structural feature derived directly from the brand iconography. A hot-stamped gold foil seal is applied to the front face to mark individual producer recognition. All production processes are compatible with mid-run commercial printing.
- Ìpèníjà Àpèsè
- The primary challenge was overcoming established market perception of conilon coffee as an inferior variety. Designing credible premium packaging for a product with a historically stigmatized reputation required a strategy that was both visually grounded and commercially viable. The identity needed to stand apart from arabica-focused premium brands on shared retail shelving while remaining true to the cooperative's agricultural heritage. A secondary constraint was translating symbolic complexity, the archangel iconography and wing geometry, into production-feasible structural and print techniques at a mid-run scale.
- Ìwádìí
- Qualitative research was conducted to understand consumer perception of conilon coffee within the premium specialty segment. Research objectives focused on identifying barriers to premiumization for this Brazilian variety and defining visual strategies to address them. Methods included field interviews with cooperative members and retail shelf observation. The archangel symbolism emerged from cultural and geographic immersion in the Espirito Santo region. Post-launch commercial data served as a quantitative measure of outcome, with the Natural variant recording a 50 percent sales increase and the Fermented variant a 30 percent increase.
- Ìmísí
- Inspired by Saint Gabriel the Archangel and the coffee lands of Saint Gabriel da Palha, Espirito Santo, Brazil, the name was chosen by a priest to declare that the region’s livelihood is blessed and protected. That belief becomes design: a pack that opens through wing-shaped flaps, a physical seal that unfolds to reveal the coffee and suggest protection from farm to cup. It elevates Conilon beyond commodity, celebrating traceable origin, craftsmanship, and local pride.
- Àkókò Iṣẹ́ Àkànṣe
- The project was developed in Vitoria, Espirito Santo, Brazil. The designed packaging was launched commercially in March 2025.
- Ìlànà Ìṣiṣẹ́
- The package is opened by lifting two lateral wing-shaped flaps that replicate the archangel wing geometry of the visual identity. This opening gesture functions as a structured ritual: the wings unfold outward, framing the moment of first access to the product. Before the package is opened, the gold producer seal on the front face communicates origin and individual recognition. The embossed wing surface and the soft matte finish invite tactile engagement throughout handling. The overall interaction is designed to slow the act of opening and increase perceived value at the point of experience.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Ricardo Montenegro
Creative Designer: Mateus Montenegro
Art Assistant: Gabriel Mendes
Copywriter: Ian Fassina - Ìfọwọ́sí Àwòrán
- Image #1: Photographer Gabriel Mendes, 2025
Image #2: Photographer Gabriel Mendes, 2025
Image #3: Photographer Gabriel Mendes, 2025
Image #4: Photographer Gabriel Mendes, 2025
Image #5: Photographer Gabriel Mendes, 2025
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