Cafe Guardiao Àpótí Ìkọ́kọ́ Kọfí láti ọwọ́ Tipz jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2026
Cafe Guardiao Àpótí Ìkọ́kọ́ Kọfí
látọ̀wọ́ Tipz
Oníbàárà: Cooabriel
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #181277Àpẹrẹ Náà
Nípa Cafe Guardiao Àpótí Ìkọ́kọ́ Kọfí
Cafe Guardiao jẹ́ àgbékalẹ̀ àpótí ìkọ́kọ́ fún kọfí tí a yan tí a sì lọ̀ dáadáa, tí àjọ àgbájọ kan ní orílẹ̀-èdè Brazil ṣe. Àwòrán olórí áńgẹ́lì kan, tí a yà ní ọ̀nà ìfín àwòrán, ni ó jẹ́ ìpìlẹ̀ ìdánimọ̀ ojú-ìran rẹ̀, pẹ̀lú ìyẹ́ apá aláàbò gẹ́gẹ́ bí àmì àwòrán tí ó gbajúmọ̀ jùlọ. Ìkọ̀wé tí ó nípọn dá ètò ojú-ìran tí ó ṣe kedere sílẹ̀ ní ibi títà. Ìgbànú àmì kan sọ ìwọ̀n yíyan kọfí náà, orísun àjọ àgbájọ náà, àti pé ó jẹ́ conilon mímọ́ ní ìdá ọgọ́rùn-ún nínú ọgọ́rùn-ún. Ìtẹ̀wé flexographic lórí kraft àti àwọn ohun èlò tí a fi matte bò fún àpótí náà ní ojú tí kò dán àti ojú tí ó dára láti fọwọ́ kàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Cafe Guardiao Àpótí Ìkọ́kọ́ Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Cafe Guardiao Àpótí Ìkọ́kọ́ Kọfí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Cafe Guardiao Àpótí Ìkọ́kọ́ Kọfí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
- Ìwọ̀n àti Àpò
- This package is 110 mm wide, 60 mm deep, and 220 mm tall.
- Àwọn Àkọlé
- coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
- Ìpèníjà Àpèsè
- The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
- Ìwádìí
- Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
- Ìmísí
- The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
- Àkókò Iṣẹ́ Àkànṣe
- The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
- Ìlànà Ìṣiṣẹ́
- The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro
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