Sheikh El Burger Ami Iyasọtọ láti ọwọ́ Moataz Mohamed

Sheikh El Burger Ami Iyasọtọ láti ọwọ́ Moataz Mohamed jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2019 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

IdẹÌpolówó· 2019

Sheikh El Burger Ami Iyasọtọ

látọ̀wọ́ Moataz Mohamed

Oníbàárà: Moataz Mohamed

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìpolówó

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #76712

Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Sheikh El Burger Ami Iyasọtọ

Ninu aṣa ara Arabia, ọrọ “Sheikh” ṣe apejuwe ọkan ti o ga julọ le ni lati gba fun idupẹ wọn, ododo, irele ati adari rere. Eyi ni bi a ṣe gbe ipo wa: slang ti afojusun wa le ni ibatan si ati ni itumọ ọrọ gangan ninu ibaraẹnisọrọ ojoojumọ wọn. Slang ti o tumọ si didara, ohun-ini ati adari ọja.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Sheikh El Burger Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sheikh El Burger Ami Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sheikh El Burger Ami Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Ìwọ̀n àti Àpò: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Àwọn Àkọlé: Branding, logo design, logo branding, burger
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Ìpèníjà Àpèsè: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Ìwádìí: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Ìmísí: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Àkókò Iṣẹ́ Àkànṣe: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Ìlànà Ìṣiṣẹ́: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.