Huanghongying Iṣẹ Àkọ́kọ́: Ìdìmọ́ra Tii láti ọwọ́ Wei Dai and Kun Luo jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2020
Huanghongying Iṣẹ Àkọ́kọ́: Ìdìmọ́ra Tii
látọ̀wọ́ Wei Dai and Kun Luo
Oníbàárà: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #87649Àpẹrẹ Náà
Nípa Huanghongying Iṣẹ Àkọ́kọ́: Ìdìmọ́ra Tii
Ọ̀rọ̀ Ìwé: Huanghongying jẹ́ àpẹẹrẹ ìdìmọ́ra fún tii tí a gbìn ní àwọn òkè-ńlá Guizhou. A ṣe àpótí ìta rẹ̀ pẹ̀lú káàtọ́nù fẹ́ẹ́rẹ́fẹ́, èyí tí ó rọrùn láti gbé, kó lọ àti láti tún lò. A pín tii náà sí àwọn àpò kékeré ọ̀tọ̀ọ̀tọ̀, kí a lè mú ìpín kọ̀ọ̀kan láìṣe àkóbá fún ìyókù. Àwọn àwòrán tí a fi ọwọ́ yàwòrán bò ojú àpótí náà, wọ́n sì fi ojú-ọjọ́ òkè tii, ẹ̀dá-alààyè àdánidá àdúgbò, àti ọ̀nà gbígbìn tí a ń lò nínú ọgbà tii hàn. A tò àwọn àlàyé tí ó ṣe pàtàkì sí ẹ̀gbẹ́ àwọn àwòrán náà. Àpẹẹrẹ yìí jẹ́ kí àwọn oníbàárà lè rí ibi tí tii náà ti wá àti ìdíwọ̀n rẹ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Huanghongying Iṣẹ Àkọ́kọ́: Ìdìmọ́ra Tii jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Huanghongying Iṣẹ Àkọ́kọ́: Ìdìmọ́ra Tii yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Huanghongying Iṣẹ Àkọ́kọ́: Ìdìmọ́ra Tii ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
- Ìwọ̀n àti Àpò
- Width345mm x Depth 165mm x Height 85mm
- Àwọn Àkọlé
- tea ,packaging, beverage, illustration, Graphics, Environmental
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking. - Ìpèníjà Àpèsè
- The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
- Ìwádìí
- In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
- Ìmísí
- In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
- Àkókò Iṣẹ́ Àkànṣe
- The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
- Ìlànà Ìṣiṣẹ́
- Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
- Àwọn Ọmọ Ẹgbẹ́
- Designer:Wei Dai
Creative Director:Kun Luo - Ìfọwọ́sí Àwòrán
- Designer Wei DAI,Huanghongying,2017
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
