Jingyang Brick Tea Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì láti ọwọ́ Litete Brand Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2020
Jingyang Brick Tea Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì
látọ̀wọ́ Litete Brand Design
Oníbàárà: Litete Brand Design
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #89381Àpẹrẹ Náà
Nípa Jingyang Brick Tea Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì
Jingyang Brick Tea jẹ́ àpẹẹrẹ ìdìpọ̀ fún àwọn bíríkì tíì tí a fọ́ mọ́ra. Ìdìpọ̀ náà ní ìwọ̀n 100 mm ní 100 mm ní 40 mm, a sì fi bébà ìrẹsì tí a fi ọwọ́ ṣe ṣe é, èyí tí kì í jẹ́ kí omi wọlé. A fi ọwọ́ ṣe ọ̀ṣọ́ náà pẹ̀lú ìtẹ̀wé bulọ́ọ̀kì igi, ọnà ọ̀nà ìbílẹ̀ Ṣáínà kan. Àwọn àwòrán náà ṣàfihàn ìgbésí ayé àwọn oníṣòwò àti àṣà ìbílẹ̀ agbègbè ní àkókò ìparí ìjọba Qing, a sì lo àwọn àwọ̀ ìbílẹ̀ Ṣáínà mẹ́ta káàkiri gbogbo ìṣètò náà. A fi àmì bébà kan ti ìsàlẹ̀ rẹ̀ pa. Ìdì okùn koríko kan dì ìdìpọ̀ náà pọ̀, ó sì tún ń sìn gẹ́gẹ́ bí ohun ìmú fún gbígbé e lọ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Jingyang Brick Tea Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Jingyang Brick Tea Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Jingyang Brick Tea Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
- Ìwọ̀n àti Àpò
- 100 mm x 100 mm x 40 mm
- Àwọn Àkọlé
- Engraving,Tea Packaging,Packaging design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
- Ìpèníjà Àpèsè
- In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
- Ìwádìí
- Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
- Ìmísí
- The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
- Ìlànà Ìṣiṣẹ́
- In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyrights belong to Langcer Lee, 2019.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao - Ìfọwọ́sí Àwòrán
- #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018
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