Lidu Sorghum Baijiu Iṣẹ́ Àkọ́kọ́: Ìpóówù Ọtí Líkọ́ láti ọwọ́ Wen Liu and Bo Zheng jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2020
Lidu Sorghum Baijiu Iṣẹ́ Àkọ́kọ́: Ìpóówù Ọtí Líkọ́
látọ̀wọ́ Wen Liu and Bo Zheng
Oníbàárà: Shenzhen Oracle Creative Design Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #89771Àpẹrẹ Náà
Nípa Lidu Sorghum Baijiu Iṣẹ́ Àkọ́kọ́: Ìpóówù Ọtí Líkọ́
Ọ̀rọ̀ Ìwé: Lidu Sorghum Baijiu jẹ́ àpẹrẹ ìpóówù fún ọtí sorghum ti orílẹ̀-èdè China. Ìgò náà jẹ́ dídá pẹ̀lú dígí kírísítàlì tí a fọ́n láwọ̀ ewé, nígbà tí àmì-àpèjúwe ìgò náà àti àmì ọrùn ìgò lo iwe pàtàkì tí ó ti darúgbó. Ìbòrí náà so irin àti ẹ̀rọ pàlásítìkì pọ̀, nígbà tí àpótí ìta jẹ́ dídá pẹ̀lú iwe pàtàkì aláwọ̀ dúdú tí ó ní àwòrán wúrà àti dúdú. Ìpóówù náà ní ìwọ̀n gígùn tó 70 mm, ìbú tó 70 mm àti gíga tó 260 mm. Àpẹrẹ náà dá lórí àwòrán ìgò àtijọ́ àkọ́kọ́, ó sì tẹ̀lé ìlànà òde-òní tí ó rọrùn (minimalist). Àwọn ohun èlò tí a mú rọrùn dín ìjẹ́gbogbo sí, wọ́n sì bá ìfẹ́ àwọn onílo ọ̀dọ́ mu.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Lidu Sorghum Baijiu Iṣẹ́ Àkọ́kọ́: Ìpóówù Ọtí Líkọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Lidu Sorghum Baijiu Iṣẹ́ Àkọ́kọ́: Ìpóówù Ọtí Líkọ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Lidu Sorghum Baijiu Iṣẹ́ Àkọ́kọ́: Ìpóówù Ọtí Líkọ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
- Ìwọ̀n àti Àpò
- The packaging size is 70mm in length, 70mm in width and 260mm.
- Àwọn Àkọlé
- Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
- Ìpèníjà Àpèsè
- It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
- Ìwádìí
- In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
- Ìmísí
- The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
- Àkókò Iṣẹ́ Àkànṣe
- The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
- Ìlànà Ìṣiṣẹ́
- This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Ìfọwọ́sí Àwòrán
- Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
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