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Darin Iṣakojọpọ Fun Ounjẹ Ilera Korean láti ọwọ́ Heesoo Son and Seoyeon Yoon

Darin Iṣakojọpọ Fun Ounjẹ Ilera Korean láti ọwọ́ Heesoo Son and Seoyeon Yoon jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


FàdákàÌdìpò· 2020

Darin Iṣakojọpọ Fun Ounjẹ Ilera Korean

látọ̀wọ́ Heesoo Son and Seoyeon Yoon

Oníbàárà: Darin

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #92688

Àwọ̀

Àpẹrẹ Náà

Nípa Darin Iṣakojọpọ Fun Ounjẹ Ilera Korean

A ṣe apẹrẹ Darin lati da awọn eniyan igbalode laaye lati itagiri si awọn ọja ounjẹ ilera ti Korea ni awujọ ti rẹrẹ, ti o ṣafihan irọrun, iyasọtọ ni fifi awọn apoti si awọn ogbon ti awọn eniyan igbalode, ko dabi awọn aworan ti a ko ni apẹrẹ ti o ti lo nipasẹ awọn ile itaja ounjẹ ilera ti Korea ti ibile. . Gbogbo awọn aṣa ni a ṣe lati oriṣi ti awọn ohun ti san kaakiri ẹjẹ, wiwo oju-aye ti fifi igboya ati ilera ṣiṣẹ si awọn 20s ati awọn 30s ti o rẹ.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Darin Iṣakojọpọ Fun Ounjẹ Ilera Korean jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Darin Iṣakojọpọ Fun Ounjẹ Ilera Korean yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Darin Iṣakojọpọ Fun Ounjẹ Ilera Korean jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Ìwọ̀n àti Àpò
The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Àwọn Àkọlé
package design, korea, graphic design, pattern, healthcare, branding
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Ìpèníjà Àpèsè
In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Ìwádìí
After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Ìmísí
In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Àkókò Iṣẹ́ Àkànṣe
The project started in September 2018 in Korea and finished in November 2018
Ìlànà Ìṣiṣẹ́
Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
copyright@2019.Darin.All rights reserved
Àwọn Ọmọ Ẹgbẹ́
Heesoo Son
Seoyeon Yoon
Ìfọwọ́sí Àwòrán
Heesoo Son and Seoyeon Yoon

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