设计师 Dodamteo 的作品 Let's play school 春季庆典活动荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为活动与事件设计。

铜活动· 2021

Let's play school 春季庆典活动

设计师： Dodamteo

客户: 도담테오

活动类别A' Design Award 铜奖获奖者

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关于 Let's play school 春季庆典活动

《一起上学吧》是为首尔一座主题公园打造的春季庆典活动设计。主题将新学年的开始与春天的到来相结合,把校园元素与樱花融入主题公园场景之中。装置包括一辆校车、一处校园操场以及一条通往学校的道路,园区的常驻卡通角色身着校服登场亮相。多个节点设置了拍照区,适合各年龄段的游客。设计采用木材、金属结构、仿真花卉与LED灯光,夜晚灯光营造出宁静柔和的氛围。

荣誉认可

关于A' Design Award 铜奖

Let's play school 春季庆典活动是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Let's play school 春季庆典活动将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Let's play school 春季庆典活动出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided.
尺寸与包装: Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm
标签: Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
生产技术: Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
设计挑战: Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
研究: We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.
灵感: The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.
项目周期: This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
操作流程: The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences.
团队成员: Design, Constructing: DODAMTEO
Art Director: Jaesu Choi
Client: LOTTE WORLD
Illustrator: Inhyuk Jo
图片版权: Dodamteo, 2020