Digital Panorama 的作品 Grundig Heinzelmann Limited Edition 宣传动画影片

设计师 Digital Panorama 的作品 Grundig Heinzelmann Limited Edition 宣传动画影片荣获了极具声望的 2021 A' Design Award 铂金奖，竞赛类别为电影、视频与动画设计。

铂金电影· 2021

Grundig Heinzelmann Limited Edition 宣传动画影片

设计师： Digital Panorama

客户: Digital Panorama

电影类别A' Design Award 铂金奖获奖者

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关于 Grundig Heinzelmann Limited Edition 宣传动画影片

《根德海因策尔曼限量版》是一部为一款灵感源自经典历史设计的收音机而创作的宣传动画影片。海因策尔曼收音机于1946年问世，是一款不含电子管的木质箱体收音机。影片通过木材与拉丝金属和谐交融的世界，重新诠释了这一传承。所有元素均采用计算机图形技术在三维空间中建模并制作动画。影片时长六十秒，以全高清格式呈现，最终定格于一个兼具复古与现代气息的空间之中。

荣誉认可

关于A' Design Award 铂金奖

Grundig Heinzelmann Limited Edition 宣传动画影片是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Grundig Heinzelmann Limited Edition 宣传动画影片展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Grundig Heinzelmann Limited Edition 宣传动画影片是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
尺寸与包装: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
标签: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
生产技术: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
设计挑战: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
研究: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
灵感: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
项目周期: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
操作流程: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
专利: Copyrights belong to Arcelik A.S, 2019
团队成员: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
图片版权: Video Credits: Emre GOREN