Minwoo Song 的作品 Kuoca Premium Blends 化妆品

设计师 Minwoo Song 的作品 Kuoca Premium Blends 化妆品荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为美容、个人护理与化妆品设计。

金化妆品· 2021

Kuoca Premium Blends 化妆品

设计师： Minwoo Song

客户: Kuoca Skin Company

化妆品类别A' Design Award 金奖获奖者

937,454

已验证的获奖者

验证 #118701 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Kuoca Premium Blends 化妆品

这款包装设计展现了精致餐饮的核心理念。当您打开盒子时，首先映入眼帘的是厨师的问候卡，仿佛置身于餐厅之中。卡片上标注着成分和生产日期，传达着这一理念。容器采用简约的轮廓和自然的色彩设计，而产品的领巾则象征着厨师的专业权威。这是一个包含皮革处理、手工缝制和标识雕刻的制作过程，所有工序均为手工完成。通过这些元素，构建了Kuoca的标志性形象。

荣誉认可

关于A' Design Award 金奖

Kuoca Premium Blends 化妆品是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Kuoca Premium Blends 化妆品将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Kuoca Premium Blends 化妆品激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: KUOCA is a premium skincare brand. We provide high-quality skin care products through the finest raw materials such as white truffle and our own developed raw material processing technology.

Through the design concept of fine dining in a modern premium style, it not only delivered the high quality of the product, but also created a user experience that looks like tasting the chef's fine dining dishes.
尺寸与包装: the Bottle: 42 mm x 42 mm x 84 mm
*Pump-shaped cap to minimize air contact. Glass containers, handmade leather decoration.

the Box: 105 mm x 80 mm x 150 mm
the Chef's greeting card: 60 mm x 110 mm
*All parts of the package are made of recyclable pulp.
标签: skincare, Premium, Cosmetic, Beauty, Fine-dining, Kuoca, Restaurant, Craftmanship, Serum, Cream
生产技术: we made it possible to feel the delicate and sensual experience of fine-dining in a premium restaurant through design.

The neckerchief of the product is an element that becomes a key point of design. this is a symbol of the authority of chefs. This is a process of leather, hand-stitched, and engraved logos, all of which are handmade. Through this, it has built up a symbolic image of Kuoca, which has never been seen anywhere.

As it uses organic and natural ingredients, a pumping style bottle is used to minimize aerial exposure. Minimized contacts with hands allows hygienic use of the product. The overall design is simple to create a sophisticated mood, but it has a moderate weight. The body uses a glass material that shows a little inside, and the pump is evaporated with matte metal to create a premium mood.
设计挑战: KUOCA as a new brand, is targeting for premium market. It was our mission to show that the product is premium through design in a convincing way. So, the concept of the product decided to emphasize not only the aesthetic aspect but also the functional aspect.
The Chef‘s Greeting Card was created to effectively convey the strengths of the product, the good ingredients and the advantages of being produced within 30 days.
Furthermore, to differentiate from other brands, a neck ornament is created that is made of artificial leather, hardly used in existing cosmetics packages. The ornament built an iconic KUOCA-only image that has never been seen anywhere else.
研究: -A study on the experience of using cosmetics. When focusing on individual package design, the target mood or brand image can be experienced in the entire process from viewing the display in the store, opening the box, using the product, and disposing of the product.

-Set a new standard for purchasing cosmetics. Previously, the expiration date was indicated, but the manufacturing date was not emphasized. As a result, users do not even realize whether the manufacturing date of cosmetics is important. With a design that emphasized the date of manufacture of cosmetics, it proposed a new standard when purchasing cosmetics.
灵感: To convey the characteristics of sophisticated way of production capturing experts philosophy and tenacity, a fine-dining concept was used for the design. Fine dining restaurants embed stories for each ingredient cooked for a dish. Storytelling sublimates dining as an experience more than a mere stuffing of a stomach.
项目周期: The project started in April 2019 in Seoul, and finished in August 2019 there, it was officially launched in September 2019 also in Seoul.
操作流程: As a result, people don't simply wear cosmetics, they have a premium experience as if they were treated to a high-end restaurant meal.
Kuoca is designed to make sure that the customer can cherish all moments including introduction of cosmetic ingredients, give meanings to each ingredient, process of production and the moment of opening the box. In addition, utilizing diverse motives related to a chef, differentiated visual image is created.

-When it was in the store, it was a new brand with a differentiated package design and texture, but it was made to stand out.
-A gift-like box design makes customer experience all the more special.
-When you open the box, you first see a recipe card with the date of manufacture and ingredients, so you can see the freshness.
-When the card is opened, the concept of chef is conveyed through a container with a neck decoration.
-Used boxes can be reused for other purposes or recycled when discarded.
团队成员: Minwoo Song
Jungeun Yang
U-Ran Cho
图片版权: Image #1: Photographer Jaewook Jung, Kuoca Premium Blends, 2019.
Image #2: Photographer Jaewook Jung, Cream Blend, 2019.
Image #3: Photographer Jaewook Jung, Serum Blend, 2019.
Image #4: Photographer Jaewook Jung, Box Package, 2019.
Image #5: Photographer Jaewook Jung, Cream Blend and Box, 2019.

*images/ PDF/ Video Credit: COPYRIGHT © Kuoca. ALL RIGHTS RESERVED.