设计师 Fabiano Dalmacio 的作品 The Book That Grew 放牧指南 荣获了极具声望的 2021 A' Design Award 铂金奖，竞赛类别为美术与艺术装置设计。
铂金美术· 2021
The Book That Grew 放牧指南
设计师： Fabiano Dalmacio
客户: Rothco, part of Accenture Interactive
美术类别A' Design Award 铂金奖获奖者
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关于 The Book That Grew 放牧指南
《生长之书》是一本为爱尔兰农场主打造的放牧指南。全书呈现十堂课程与十条实用建议,旨在提升可持续性与盈利能力。这十个步骤引导农场主实现每年十次轮牧、每公顷十吨牧草产量的目标。书中每一页面、每个文字与图表,皆由鲜活的草根塑造而成——在数周的生长期内,草根沿着预设的凹槽脉络生长成形。复杂的农事流程通过定制符号加以阐释,并以一页折页承载符号图例。
荣誉认可
关于A' Design Award 铂金奖
The Book That Grew 放牧指南是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。The Book That Grew 放牧指南展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。The Book That Grew 放牧指南是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- 尺寸与包装
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - 标签
- book, design, Ireland, grass, farming, bank
- 生产技术
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- 设计挑战
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- 研究
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- 灵感
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- 项目周期
- From October 2018 to May 2019, in Dublin and Amsterdam.
- 操作流程
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- 团队成员
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - 图片版权
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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