Yuan Jiang and Chen Song 的作品 Fragrance Gallery 零售空间室内设计

设计师 Yuan Jiang and Chen Song 的作品 Fragrance Gallery 零售空间室内设计荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为室内空间与展览设计。

银室内· 2022

Fragrance Gallery 零售空间室内设计

设计师： Yuan Jiang and Chen Song

客户: SODA Architects

室内类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #128567 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Fragrance Gallery 零售空间室内设计

香氛艺廊是位于北京的一处香水品牌零售室内空间，面积达314平方米。该空间并非按照传统店铺布局，而是以艺术展廊的方式加以组织。入口由约5,000个回收香水瓶构筑而成，形成一座昼夜变幻色彩的媒体装置结构。主厅内，一面长达20米的曲面承载着数字投影，呈现香水的质感肌理以及有关历史沿革与原料来源的信息。设计融合了视觉、声音、气味与互动等多重元素，引导访客展开自主漫游式的参观体验。

荣誉认可

关于A' Design Award 银奖

Fragrance Gallery 零售空间室内设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Fragrance Gallery 零售空间室内设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Fragrance Gallery 零售空间室内设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
尺寸与包装: 314 Square Meters
标签: Media space, Media integrated store, Digital installation, Fragrance gallery
生产技术: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
设计挑战: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
研究: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
灵感: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
项目周期: The project started in August 2019 and finished in October 2020 in Beijing.
操作流程: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
团队成员: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
图片版权: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui