设计师 Responsive Spaces and Michael Holzer 的作品 Spot On 互动灯光装置 荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为装置设计。
金装置· 2023
Spot On 互动灯光装置
设计师： Responsive Spaces and Michael Holzer
客户: Creative Region / City of Linz
装置类别A' Design Award 金奖获奖者
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已验证的获奖者
验证 #144465 的获奖状态设计作品
关于 Spot On 互动灯光装置
空荡荡的商店橱窗很无聊。特别是由于 Covid-19 大流行，空荡荡的商店橱窗对林茨市来说变得更加紧迫。但特别是，在整个城市的绝佳位置，这些空间也是未使用的展示区域，可以同时得到充分利用。因此，这种独特的商店橱窗装置和“Spot On”的概念得以实现。其背后是被开发出来的。互动灯光装置将空荡荡的窗户变成引人入胜的非凡艺术作品，同时也为当地企业提供了一个宝贵的临时舞台。我们。爱。林茨。
荣誉认可
关于A' Design Award 金奖
Spot On 互动灯光装置是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Spot On 互动灯光装置将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Spot On 互动灯光装置激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- 尺寸与包装
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- 标签
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- 生产技术
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - 设计挑战
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- 研究
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- 灵感
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - 项目周期
- Since August 2021 in Linz
- 操作流程
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- 团队成员
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - 图片版权
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
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