设计师 Kutuko Studio 的作品 Super Ego 数字艺术荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为计算机图形、三维建模、纹理与渲染设计。

银计算机图形· 2023

Super Ego 数字艺术

设计师： Kutuko Studio

客户: Kutuko Studio SL

计算机图形类别A' Design Award 银奖获奖者

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关于 Super Ego 数字艺术

Super Ego，一个讽刺消费文化和社交媒体对人们影响的艺术项目。该项目旨在批评通过 Instagram 等社交媒体平台上的点赞和关注者人为地培养人们的自我意识。它想要创造一个社会新超级英雄的隐喻代表，他们的生活围绕着获得更多的喜欢和追随者。该项目以 Instagram 为重点，在线发布的每张图片都作为展示来吸引用户的注意力。

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关于A' Design Award 银奖

Super Ego 数字艺术是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Super Ego 数字艺术将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Super Ego 数字艺术是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
尺寸与包装: 4960X7015 Pixeles, Tiff RGB
标签: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
生产技术: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
设计挑战: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
研究: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
灵感: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
项目周期: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
操作流程: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
专利: Kutuko Studio SL
团队成员: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
图片版权: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain