Ting-Han Chen 的作品 Rixing Go Digital 自助服务

设计师 Ting-Han Chen 的作品 Rixing Go Digital 自助服务荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为元设计、战略与服务设计。

银服务· 2023

Rixing Go Digital 自助服务

设计师： Ting-Han Chen

客户: Play Design Lab

服务类别A' Design Award 银奖获奖者

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关于 Rixing Go Digital 自助服务

日兴是世界上最后一家也是唯一一家仍在生产中国传统凸版印刷机的铸字厂。作为台湾文化遗产的一部分，作为一个雄心勃勃的事业而不是一个营利性企业，日兴致力于向所有人传达凸版印刷的工艺和美学的文化价值。该项目旨在帮助日兴实现其价值主张，通过实施自助服务，让参观者自行了解凸版印刷的历史、文物、技术和商品，让员工有更多时间更好地为客户服务。

荣誉认可

关于A' Design Award 银奖

Rixing Go Digital 自助服务是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Rixing Go Digital 自助服务将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Rixing Go Digital 自助服务是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This project introduces a visitor-centered self-guided service framework, which includes points of interest, and a correspondent web-based mobile guide.

The mobile guide connects artifacts, knowledge, and extended services in Rixing Type Foundry. Visitors can stop by a numbered signage, click on the correspondent number on the mobile to learn about the artifacts or shop souvenirs on their own, leaving staff more time to better serve customers.

People can enjoy the guide in sequence or move to different POI to compose their own journey of visit. As the numbered signage of POI is placed beside the artefacts, visitors will see the pre-recorded guide of a docent explaining, just like in real time.
尺寸与包装: 1. A mobile web design compatible with most personal handheld devices, size of variables.
2. A set of user interfaces to be displayed on 1080 x 1920px portrait screen.
3. The board with a QR Code to activate the self-guided service in portrait A4.
4. The numbered signage of POI in oval x 8 pcs (number extendable), 200 mm x 120 mm x 5 mm for each.
5. The overall map of POI in landscape, 297 mm x 420 mm x 5 mm.
6. Cloud storage, Squarespace.
7. Video and Audio storage, Vimeo.
标签: self-service, self-guided, service design, mobile guide, digital guide, museum guide, webapp, type foundry, letterpress
生产技术: The self-guide system is realized as a mobile web compatible with most smartphones (e.g. iOS or Android). Since it's web-based, no app installation is needed. Just scan the QR code, the mobile guide service will start immediately. When experiencing, the user interface keeps the visitor's own system display preference setting to fit individual style, and visitors can review again all the guided tour contents after leaving the Foundry.

We developed the mobile guide using Squarespace, a coding-free responsive web design platform. The audio and video contents are stored in the Vimeo cloud platform, and can be updated with ease.

The environmental signages are printed acrylics coating with Pantone 433C matte that aligns with the color schemes of Rixing Type Foundry.
设计挑战: Rixing is less of a for-profit business, but more of a social enterprise devoted to preserving the disappearing type-making culture. Therefore, financial condition was hard for Rixing before we had worked with Rixing to optimize their visitor service experience.

Design-wise, the challenge lies in the design of UX/UI workflow and the attention paid to the details. Each web page UI needs carefully arranged and hint at the user on actions to take next, and keep the user experience consistent.
研究: The project is about transforming Rixing into a visitor-centric experiential destination. Value propositioning, stakeholder interviews, and design workshops were conducted, and customer experience journey mapping is used to summarize an optimal and comprehensive guided tour experience from the visitor's perspective.

Based on the research insights gained, points of interests are identified and made inter-connected to be experienced systematically, whilst providing the visitors with options to experience different points of interests freely. A self-guided service framework is then implemented as a mobile guide so that the visitor can learn about the place, artefacts, and letterpress-related knowledge, and shop commodities throughout the self-guided journey.
灵感: Rixing is well known as the world’s last and only type foundry still making Traditional Chinese letterpress. To convey the cultural values of such disappearing industry heritage - letterpressing, Rixing devotes to offering guided tours to every visitor.

However, the guide quality varied from staff to staff, making the visitor experience inconsistent. Also, it takes an average of 27 minutes for a comprehensive guide for each visitor, which is time-consuming, labor-intense, and gradually becomes a financial burden for Rixing. To resolve the crisis, we’ve introduced a self-guided service to free human labor and enhance visitor experience.
项目周期: The project started on Sep 2022 in Rixing Type Foundry in Taipei, Taiwan.
操作流程: 1. The visitors scan the QR Code shown on the front gate of Rixing Type Foundry to activate the self-guided service.
2. The mobile guide opens in visitors’ web browser, and the user follows the hint on the interface to watch the instruction video on how-to use the self-guided service.
3. Visitors arrive at a numbered point of interests (POI), and then click on the correspondent number on their mobile guide to watch and listen to the guided tour of that POI.
4. Visitors can experience sequentially or jump to different POI at their own will, review the POI after going home, and/or link to extensive information/website for online shopping or further explorations.
图片版权: Image #1: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023.
Image #2: Creator Ting-Han Chen, The Map of Points of Interest in Rixing Type Foundry, 2022.
Image #3: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023.
Image #4: Photographer China Productivity Center, The Video of the Guided Tour shown on a user's screen, 2022.
Image #5: Creator Ting-Han Chen, The UI designs of the Self-Serviced Mobile Guide, 2023.