Gamma 私人银行

设计师： Victor Weiss

客户: Victor Weiss

奢侈品类别A' Design Award 铜奖获奖者

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验证 #147498 的获奖状态

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关于 Gamma 私人银行

Gamma是一家私人银行，被打造为仅限受邀入会的财富管理俱乐部。会员资格需经过详尽的评估方法与资产审核方可获得。设计尊重古典银行的经典触点，同时融入现代化设施。项目工作涵盖命名、品牌战略、视觉识别、产品开发、建筑与平面设计。每位新会员都将收到一套标志性礼盒，内含一枚可开启Gamma俱乐部之门的金币、一盒雪茄以及一支铑金钢笔。其宗旨在于，于数字化社会中守护人与人之间的真实互动。

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关于A' Design Award 铜奖

Gamma 私人银行是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Gamma 私人银行将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Gamma 私人银行出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
标签: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
设计挑战: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
研究: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
灵感: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
项目周期: The project was initiated in April 2019, and was concluded in June 2020.

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