设计师 PepsiCo Design and Innovation 的作品 Lay's x Stranger Things 食品包装 荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为限量版与定制设计。
铜限量版· 2023
Lay's x Stranger Things 食品包装
设计师： PepsiCo Design and Innovation
限量版类别A' Design Award 铜奖获奖者
43,497
已验证的获奖者
验证 #149733 的获奖状态设计作品
关于 Lay's x Stranger Things 食品包装
乐事 x 怪奇物语是为一款薯片产品打造的限量版食品包装设计。包装摒弃了惯常的明亮黄色,改用黑色为底,红色同心圆自乐事标志向外辐射扩散。剧中的怪物张开血盆大口,利爪仿佛正攫住整个包装。怪奇物语的标志倒置于包装底部,呼应剧集的主题设定。燃烧的辣椒与薯片图案则标示出美式辣鸡口味。该包装在泰国指定门店限量发售。
荣誉认可
关于A' Design Award 铜奖
Lay's x Stranger Things 食品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lay's x Stranger Things 食品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lay's x Stranger Things 食品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- 灵感
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
赞助内容
探索 Designers.org 之外
发现来自我们广告合作伙伴的产品、服务和机会。
