Kazune Watanabe 的作品 Kuwasawa Design School 2022 指南

设计师 Kazune Watanabe 的作品 Kuwasawa Design School 2022 指南荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为印刷与出版媒体设计。

银印刷· 2023

Kuwasawa Design School 2022 指南

设计师： Kazune Watanabe

客户: Kuwasawa Design School

印刷类别A' Design Award 银奖获奖者

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关于 Kuwasawa Design School 2022 指南

日本第一所设计学校桑泽设计学校学校指南。近年来，在线交流不断增加，现实与虚拟之间的界限变得模糊。在这样的情况下，设计团队通过模拟（纸张和印刷）表达被认为是数字的东西来追求设计的可能性。乍一看，它就像一本普通的书，但拉出来时却有动画效果。该指南分为不同的册，以便人们可以通过多种方式享受它。他们的目标是使用排版进行数字表达。

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关于A' Design Award 银奖

Kuwasawa Design School 2022 指南是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Kuwasawa Design School 2022 指南将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Kuwasawa Design School 2022 指南是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
尺寸与包装: Dimensions Width:182mm x Height:257mm x Depth:25mm
标签: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
生产技术: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
设计挑战: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
研究: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
灵感: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
项目周期: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
操作流程: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.