设计师 Takeshi Yoshida 的作品 Moonshot Cafe 展览展位荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为室内空间与展览设计。

银室内· 2023

Moonshot Cafe 展览展位

设计师： Takeshi Yoshida

客户: Takeshi Yoshida

室内类别A' Design Award 银奖获奖者

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关于 Moonshot Cafe 展览展位

该设计为2023年国际消费电子展（CES 2023）日本馆而作，这是全球最大的科技展会之一。设计灵感源于简约与极简主义——禅宗的核心理念，也是日本自古以来一脉相承的文化精神。在展会中设置咖啡馆而非传统展位的做法颇为罕见，这个空间力求成为互动交流的绿洲。鉴于场馆天花板较低，设计特别注重营造通透性与空间感。此外，设计融入了大量绿植元素，彰显环保理念，减少浪费，同时营造温馨惬意的氛围。

荣誉认可

关于A' Design Award 银奖

Moonshot Cafe 展览展位是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Moonshot Cafe 展览展位将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Moonshot Cafe 展览展位是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
尺寸与包装: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
标签: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
生产技术: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
设计挑战: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
研究: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
灵感: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
项目周期: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
操作流程: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.