Geneo 展厅设计

设计师： Belina Zhang

客户: Shanghai Brander Brand Design., Ltd

室内类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #151218 的获奖状态

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设计作品

关于 Geneo 展厅设计

Geneo 是为一个将科技与天然成分相结合的护肤品牌打造的展厅。280平方米的空间以水、植物与氧气为主题。入口区域设有流水灯光装置、气泡墙、人像墙以及5D影院。气泡墙可以旋转，灯光随之映照出其中不同的植物。在影像区，天花照明与香氛系统会随影片内容而变化。仿水泥与水磨石营造出自然、原始的质感，所有墙角均由手工打磨成圆角。

荣誉认可

关于A' Design Award 铜奖

Geneo 展厅设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Geneo 展厅设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Geneo 展厅设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
尺寸与包装: Showroom covering 280m²
标签: beauty, tech, nature, interior, branding
生产技术: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
设计挑战: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
研究: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
灵感: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
项目周期: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
操作流程: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.