设计师 Star and Saic Oimt 的作品 MG Next Generation 汽车伴侣应用程序 荣获了极具声望的 2024 A' Design Award 金奖，竞赛类别为界面、交互与用户体验设计。
金界面· 2024
MG Next Generation 汽车伴侣应用程序
设计师： Star and Saic Oimt
客户: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
界面类别A' Design Award 金奖获奖者
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验证 #159578 的获奖状态设计作品
关于 MG Next Generation 汽车伴侣应用程序
MG Next Generation 是一款面向车主的伴侣应用程序,专为手机和智能手表打造。该应用将多个区域性应用整合为一个全球统一的产品。功能可根据所在地区和车型进行调整,因此每位车主都能获得一套个性化的工具组合。三维汽车模型呈现于虚拟车库之中,六边形微件则延续了品牌视觉识别语言。访客模式让尚未拥有该车的用户能够在做出购买决定前先行体验主要功能。
荣誉认可
关于A' Design Award 金奖
MG Next Generation 汽车伴侣应用程序是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计MG Next Generation 汽车伴侣应用程序将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。MG Next Generation 汽车伴侣应用程序激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
- 标签
- mobile, apple watch, 3D, car, automotive, companion app, design system, EV
- 生产技术
- We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity. - 设计挑战
- We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue. - 研究
- Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
- 灵感
- To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
- 项目周期
- up to 6 month, China
- 操作流程
- Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
- 团队成员
- Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
- 图片版权
- Star
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