Konarski and Bzowski Piotr Duraj 的作品 Nowy Styl 展览展台

设计师 Konarski and Bzowski Piotr Duraj 的作品 Nowy Styl 展览展台荣获了极具声望的 2026 A' Design Award 金奖，竞赛类别为展会建筑、室内与展陈设计。

金展会· 2026

Nowy Styl 展览展台

设计师： Konarski and Bzowski Piotr Duraj

客户: Konarski & Bzowski

展会类别A' Design Award 金奖获奖者

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关于 Nowy Styl 展览展台

Nowy Styl 是一个为贸易展会上办公家具展示而打造的展览展台。展台面积达607.5平方米，遵循亲生物设计原则。其布局以"树"的隐喻为基础，通过建构化的空间物件加以表达。风扇送出徐徐微风，令空间灵动起来；温暖的灯光则令人联想到穿过树叶洒落的阳光。该设计将人的体验置于直接销售之前，意在展现工作场所如何能够促进身心健康、缓解压力并提升专注力。

荣誉认可

关于A' Design Award 金奖

Nowy Styl 展览展台是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Nowy Styl 展览展台将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Nowy Styl 展览展台激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
尺寸与包装: The stand is 607,5 square metres.
标签: fair, wellbeing, nature, personification, control, instinct
生产技术: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
设计挑战: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
研究: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
灵感: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
项目周期: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
操作流程: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
团队成员: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
图片版权: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.