设计师 Yen Chang Chen 的作品 The Kaobei 文化推广杯荣获了极具声望的 2026 A' Design Award 金奖，竞赛类别为广告、营销与传播设计。

金广告· 2026

The Kaobei 文化推广杯

设计师： Yen Chang Chen

客户: Yuan Ze University

广告类别A' Design Award 金奖获奖者

46,801

已验证的获奖者

验证 #178404 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 The Kaobei 文化推广杯

文化推广杯旨在将当代台湾流行文化中的一个独特元素转化为一件可触可感的文化载体。该项目从一个广为人知、融合幽默、讽刺与社会评论的网络现象中汲取灵感，探索如何将俚俗语言转译为产品设计。通过连接数字文化与实体体验，此设计保存了文化记忆，鼓励公众参与，并提供了一种平易近人的方式，让人们得以反思在地认同与集体表达。

荣誉认可

关于A' Design Award 金奖

The Kaobei 文化推广杯是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计The Kaobei 文化推广杯将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。The Kaobei 文化推广杯激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
尺寸与包装: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
标签: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
生产技术: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
设计挑战: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
研究: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
灵感: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
项目周期: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
操作流程: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.