Willy Lai and Dave Torres 的作品 Macy’s Website 网站界面

设计师 Willy Lai and Dave Torres 的作品 Macy’s Website 网站界面荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为界面、交互与用户体验设计。

银界面· 2020

Macy’s Website 网站界面

设计师： Willy Lai and Dave Torres

客户: Macy's

界面类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #94023 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Macy’s Website 网站界面

梅西百货网站是一个在线零售界面，让顾客能够浏览并购买梅西百货所提供的商品。该网站根据顾客反馈进行了重新设计，从时尚媒体与消费科技产品中汲取灵感，形成简洁明快的版面布局。响应式网页技术使其可通过笔记本电脑、平板电脑和智能手机访问。整个设计工作以广泛的研究为指导，包括用户问卷调查、访谈、A/B测试和可用性测试。更为简洁的架构精简了购买流程，并提升了用户参与度。

荣誉认可

关于A' Design Award 银奖

Macy’s Website 网站界面是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Macy’s Website 网站界面将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Macy’s Website 网站界面是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
尺寸与包装: We developed resonsive web design across different devices.
标签: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
生产技术: We utilized modern responsive web technologies.
设计挑战: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
研究: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
灵感: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
项目周期: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
操作流程: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
团队成员: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
图片版权: Images courtesy of Macys.