Luhua Xiaomo Umsebenzi Oyinhloko: Ukupakishwa Kwamafutha Ohlobo Lwesesame ngu-Tiger Pan

Umdwebo Luhua Xiaomo Umsebenzi Oyinhloko: Ukupakishwa Kwamafutha Ohlobo Lwesesame ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

Luhua Xiaomo Umsebenzi Oyinhloko: Ukupakishwa Kwamafutha Ohlobo Lwesesame

ngu Tiger Pan

Iklayenti: Shandong Luhua Group

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

19,982

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#100810

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Luhua Xiaomo Umsebenzi Oyinhloko: Ukupakishwa Kwamafutha Ohlobo Lwesesame

Umbhalo Wencwadi: I-Luhua Xiaomo ukupakishwa okuklanyelwe ukugaya amafutha esesame, amafutha enziwa ngesandla akhiqizwa ngobuningi obuncane. Isitsha siyibhodlela lengilazi elimile ngokuqondile, elinobubanzi obungu-50 mm nokuphakama okungu-210 mm. Ileyibula elinamathelayo lisonga izinga elingu-350 lonke ibhodlela futhi lihlelwe njengephephandaba elidala, likhumbuza isikhathi lapho ukudla kwakusongwa ngephephandaba. Izinhlamvu zibekwe ngokuqondile phansi, ngendlela yezimpawu zamavelakhethikazi wezitolo zaseShayina zasendulo. Isikhala esincane esingasibekelwe siba uphawu lokukala olucwaziwe olubonisa isamba samafutha aphakathi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Luhua Xiaomo Umsebenzi Oyinhloko: Ukupakishwa Kwamafutha Ohlobo Lwesesame iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Luhua Xiaomo Umsebenzi Oyinhloko: Ukupakishwa Kwamafutha Ohlobo Lwesesame ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Luhua Xiaomo Umsebenzi Oyinhloko: Ukupakishwa Kwamafutha Ohlobo Lwesesame iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Izilinganiso Nokupakisha: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Amathegi: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Ubuchwepheshe Bokukhiqiza: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Inselele Yokudweba: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Ucwaningo: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Ugqozi: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Ubude Bephrojekthi: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Ukuhamba Kokusebenza: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Amalungu Eqembu: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie