2019 National Card Collection Day Deck Ukupakisha Kwamakhadi Okudlala ngu-Alexander Chin

Umdwebo 2019 National Card Collection Day Deck Ukupakisha Kwamakhadi Okudlala ngu-Alexander Chin ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2020

2019 National Card Collection Day Deck Ukupakisha Kwamakhadi Okudlala

ngu Alexander Chin

Iklayenti: Seasons Playing Cards

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

41,871

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#101023

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-2019 National Card Collection Day Deck Ukupakisha Kwamakhadi Okudlala

I-2019 National Card Collection Day Deck iyiphakheji esebenzisanayo yamakhadi okudlala. Idizayini igqugquzelwe yizigodlo zaseMorocco, inemidwebo eqoshiwe ye-intaglio elingisa ukubazwa kwamatshe namaphethini e-geometric. Inselelo enyathelisiwe eceleni imema umsebenzisi ukuthi avule isango. Ukuphakamisa umnyango onesakhiwo se-arch ngomzila wembobo yokhiye kwembula isigaba sokuqala. Isibuko esikhethekile esibona nhlangothi zombili esine-opacity engamaphesenti angama-30 sifihla ikamelo elivela lapho kukhanyiswa ukukhanya ngaphakathi. Ukwembulwa kokugcina kukhombisa umhubhe okhanyisiwe ophindaphindekayo. Amakhadi embozwe ngomphumela wamathayela acwebezelayo aphakanyisiwe.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

2019 National Card Collection Day Deck Ukupakisha Kwamakhadi Okudlala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. 2019 National Card Collection Day Deck Ukupakisha Kwamakhadi Okudlala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. 2019 National Card Collection Day Deck Ukupakisha Kwamakhadi Okudlala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Izilinganiso Nokupakisha: Width 68mm x Depth 22mm x Height 90mm
Amathegi: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Ubuchwepheshe Bokukhiqiza: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Inselele Yokudweba: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Ucwaningo: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Ugqozi: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Ubude Bephrojekthi: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Ukuhamba Kokusebenza: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Amapathenti: .
Amalungu Eqembu: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Amakhredithi Ezithombe: Photography: Bryan Aellen