Wen Niang Ibhodlela Lewayini Lelayisi Eliphuzi ngu-Tiger Pan

Umdwebo Wen Niang Ibhodlela Lewayini Lelayisi Eliphuzi ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2020

Wen Niang Ibhodlela Lewayini Lelayisi Eliphuzi

ngu Tiger Pan

Iklayenti: Shenzhen Wanshengtang Industry Co., Ltd

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

40,991

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#101157

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Wen Niang Ibhodlela Lewayini Lelayisi Eliphuzi

I-Wen Niang iwuhlelo lokupakisha olwenzelwe iwayini yelayisi eliphuzi yaseChina. Ibhodlela lenziwe ngengilazi, kanti iningi lewayini yelayisi eliphuzi lipakishwa ngezitsha zobumba. Ubuso bengilazi bengeza ukucwebezela nokuthinteka okuhle. Unogolantethe onamaphiko avulekile uqoshwe ngokuqhamile ehlombe lebhodlela futhi umboza ngaphezu kuka-320 wamadigri obuso balo. Unogolantethe unesikhundla esiphakeme emasikweni asempumalanga, lapho emele ubuqotho, ubunono, impilo enhle kanye nokuphila isikhathi eside. Ibhodlela linobubanzi obungamamilimitha angu-90 nokuphakama okungamamilimitha angu-260. Isimo sesimanje sihlose ukuheha abathengi abasebasha.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Wen Niang Ibhodlela Lewayini Lelayisi Eliphuzi iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Wen Niang Ibhodlela Lewayini Lelayisi Eliphuzi ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Wen Niang Ibhodlela Lewayini Lelayisi Eliphuzi idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Izilinganiso Nokupakisha: Diameter: 90mm
Height:260mm
Amathegi: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Ubuchwepheshe Bokukhiqiza: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Inselele Yokudweba: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Ucwaningo: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Ugqozi: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Ubude Bephrojekthi: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Ukuhamba Kokusebenza: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Amalungu Eqembu: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Amakhredithi Ezithombe: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You