Shiny Meadow A2 Ith018 Lobisi ngu-Mengniu Dairy

Umdwebo Shiny Meadow A2 Ith018 Lobisi ngu-Mengniu Dairy ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2020

Shiny Meadow A2 Ith018 Lobisi

ngu Mengniu Dairy

Iklayenti: China Mengniu Dairy Company Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#101529

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Shiny Meadow A2 Ith018 Lobisi

I-Shiny Meadow A2 yibhodlela elakhelwe ubisi olusha. Ibhodlela lenziwe nge-PET enokungena okuphezulu, okunikeza ithekisitsha lengilazi. Isakhiwo sisuselwa ebhodleleni lengilazi lobisi laseYurophu elidumile futhi liphinde ladwetshwa ngendlela yesimanje. Indawo enkulu ecacile ikhombisa ubisi olungaphakathi, ngakho umkhiqizo ungabonwa ngokuqondile. Uphawu olukhulu lwe-A2 oluphakathi luhlanganiswa nephiramidi yokudla ukwakha isithombe somkhiqizo. Ibhodlela liqukethe u-720 ml futhi lilinganisa u-80 mm ububanzi obukhulu kanye no-238 mm ubude. Umklamo uhlose ukuveza ubulula nokuhlanzeka.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Shiny Meadow A2 Ith018 Lobisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Shiny Meadow A2 Ith018 Lobisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Shiny Meadow A2 Ith018 Lobisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Izilinganiso Nokupakisha: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Amathegi: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Ubuchwepheshe Bokukhiqiza: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Inselele Yokudweba: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Ucwaningo: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Ugqozi: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Ubude Bephrojekthi: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Ukuhamba Kokusebenza: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Amapathenti: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Amalungu Eqembu: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Amakhredithi Ezithombe: .