Menton Umsebenzi Oyinhloko: Ipakheji Yamanzi Anesinandzo ngu-Sidel Machinery Shanghai Co.,Ltd.

Umdwebo Menton Umsebenzi Oyinhloko: Ipakheji Yamanzi Anesinandzo ngu-Sidel Machinery Shanghai Co.,Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

Menton Umsebenzi Oyinhloko: Ipakheji Yamanzi Anesinandzo

ngu Sidel Machinery Shanghai Co.,Ltd.

Iklayenti: Sidel Machinery (Shanghai) Co.,Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

11,271

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#101535

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Menton Umsebenzi Oyinhloko: Ipakheji Yamanzi Anesinandzo

Ibhuku Elibhaliwe: I-Menton yipakheji yamanzi anesinandzo esikhaphaleni esenziwe ngamalamula athengwa kwamanye amazwe. Umklamo usebenzisa ibala eliqhakazile elikhumbuza iholidi elinelanga eMediterranean. Iphethini yamalamula edwetshiwe ngokungahleliwe idala umoya ophumule futhi isekela isimo semvelo nesempilo sesiphuzo. Umbala oyisiliva onombala oluhlaza (metallic blue) uhlanganisa izinandzo ezahlukene futhi unikeza ibhrandi isithombe esiphucukile. Ibhodlela eliqondile lenziwe nge-PET futhi lisinda amagremu angu-17.85 kuphela kusayizi ye-500 mililitha, okonga izinto zokusetshenziswa namandla ngesikhathi sokukhiqizwa.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Menton Umsebenzi Oyinhloko: Ipakheji Yamanzi Anesinandzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Menton Umsebenzi Oyinhloko: Ipakheji Yamanzi Anesinandzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Menton Umsebenzi Oyinhloko: Ipakheji Yamanzi Anesinandzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Izilinganiso Nokupakisha: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Amathegi: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Ubuchwepheshe Bokukhiqiza: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Inselele Yokudweba: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Ucwaningo: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Ugqozi: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Ubude Bephrojekthi: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Ukuhamba Kokusebenza: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Amapathenti: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Amalungu Eqembu: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Amakhredithi Ezithombe: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini