2030 Messaging Gift Ikhadi Lesipho ngu-Tist

Umdwebo 2030 Messaging Gift Ikhadi Lesipho ngu-Tist ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Izipho.

InsimbiIzipho· 2020

2030 Messaging Gift Ikhadi Lesipho

ngu Tist

Iklayenti: Tist

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Izipho

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#102099

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-2030 Messaging Gift Ikhadi Lesipho

Isipho Sokuthumela Umyalezo wezinga-2030 luchungechunge lwamakhadi esipho aklanywe abathengi abaminyaka yobudala ephakathi kwamashumi amabili namashumi amathathu. Amakhadi angasetshenziswa kuzo zonke izitolo zohlobo lwenkampani yesitayela sokuphila emhlabeni jikelele. Ikhadi ngalinye liphethe umyalezo omfushane wokukhuthaza, ukudumisa, ukududuza noma ukuhalalisela, obhalwe ngamagama ajwayelekile kuleli qembu lobudala. Kwakhiwe izinhlobo eziyishumi, ngalinye lilinganiselwa ku-50 ngamamilimitha 90. Imibala ehlukene nezinto ezahlukene zabekwa ngokwezingqimba ukunika indawo yekhadi umbukiso wemensimensi. Amakhadi avumela abantu ukuthumela umyalezo futhi bawugcine njengowabo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

2030 Messaging Gift Ikhadi Lesipho iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. 2030 Messaging Gift Ikhadi Lesipho ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. 2030 Messaging Gift Ikhadi Lesipho iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Izilinganiso Nokupakisha: 50mm*90mm0.03mm / 10 types
Amathegi: Card, Message
Ubuchwepheshe Bokukhiqiza: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Inselele Yokudweba: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Ucwaningo: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Ugqozi: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Ubude Bephrojekthi: May ~ December, 2018, All brand stores of CJ Group in Korea
Ukuhamba Kokusebenza: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Amalungu Eqembu: TIST, Client : CJ