Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ngu-Wen Liu and Xuedan Diao

Umdwebo Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ngu-Wen Liu and Xuedan Diao ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala

ngu Wen Liu and Xuedan Diao

Iklayenti: Zhiyu Department (Shanghai) co. Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

18,077

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#102183

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala

Umbhalo Wencwadi: I-Yuyuan Road Baijiu iwuklamo lokuphakwa lotshwala baseShayina olukhiqizwa edolobheni laseMaotai, esifundazweni saseGuizhou. Uklamo luphefumulelwe yi-Yuyuan Road, umgwaqo omdala onomlando eShanghai, kanye nesakhiwo esiyinhloko esitholakala kulowo mgwaqo. Uphawu lwenkampani lubonisa isici se-Paramount, isakhiwo esidumile futhi esiyisibonakaliso samasiko eShanghai. Ibhokisi elingaphandle lenziwe ngeplastiki esetshenziswe kabusha, ibhodlela lenziwe ngobumba elipendwe ngepende yegolide ngesipreyi, futhi isivalo senziwe ngeplastiki. Ibhokisi linamasayizi angu-100 ngo-100 ngo-290 amamilimitha. Lo mklamo wokuphakwa uhlose ukudlulisela isiko laseShanghai kubathengi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Izilinganiso Nokupakisha: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Amathegi: Shanghai, Yuyuan Road, History, Street, Building
Ubuchwepheshe Bokukhiqiza: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Inselele Yokudweba: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Ucwaningo: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Ugqozi: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Ubude Bephrojekthi: The project started in November 2018 and finished in September 2019 in Shenzhen.
Ukuhamba Kokusebenza: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Amalungu Eqembu: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Amakhredithi Ezithombe: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019