Nostalgia Isitolo Samakha ngu-Dmitry Pozarenko

Umdwebo Nostalgia Isitolo Samakha ngu-Dmitry Pozarenko ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IsilivaIngaphakathi· 2020

Nostalgia Isitolo Samakha

ngu Dmitry Pozarenko

Iklayenti: Gold Apple

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ingaphakathi

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Umnqobi Womklomelo Oqinisekisiwe

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Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Nostalgia Isitolo Samakha

Izindawo zezimboni zeminyaka yo-1960 kuya ku-7070 zaphefumlela le projekthi. Izinhlaka zensimbi ezenziwe ngensimbi esongelwe ngensimbi zakha umuzwa ongokoqobo we-anti-utopia. Ishidi elicijile lokufaka uthango ezindala kudala umoya wenkululeko ephelele yokuveza. Vula ezokuxhumana kwezobuchwepheshe, usimende we-shabby kanye ne-granite countertops engeza ngaphakathi kwe-chic yezimboni ezingaphakathi kwamashumi ayisithupha.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Nostalgia Isitolo Samakha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Nostalgia Isitolo Samakha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Nostalgia Isitolo Samakha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Izilinganiso Nokupakisha: The total area is 1630 sq.m.
Amathegi: interior design, retail space, metal, stone, industrial, sixties
Ubuchwepheshe Bokukhiqiza: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Inselele Yokudweba: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Ucwaningo: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Ugqozi: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Ubude Bephrojekthi: The store is located in the center of Moscow. The project was completed in 2018.
Ukuhamba Kokusebenza: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Amalungu Eqembu: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Amakhredithi Ezithombe: All images: photographer Mick Pomortsev, 2019.