Caster Isilawuli Kude ngu-Mariana Couto and Tiago Correia

Umdwebo Caster Isilawuli Kude ngu-Mariana Couto and Tiago Correia ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-I-Elekthronikhi Yabathengi.

InsimbiI-Elekthronikhi· 2020

Caster Isilawuli Kude

ngu Mariana Couto and Tiago Correia

Iklayenti: Telefonica

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-I-Elekthronikhi

21,287

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#102595

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Caster Isilawuli Kude

Isilawuli kude seCaster senzelwe ukusetshenziswa neTelefonica's Movistar kanye nensizakalo ye-TV. Izinto zokulawula ezibalulekile ziyindawo yokuzulazula ehlelwe maphakathi nophawu olubekwe ngokucophelela lomsebenzi womyalo wezwi ohlanganisiwe ovumela umsebenzisi ukuthi ahlanganyele nomsizi wangempela we-Aura. Ngasohlangothini oluhle lwesilawuli kude, ukumboza okuthambile kunikeza induduzo eyengeziwe nokubamba okwabiwe, okwenza ukuphatha okuphephile ikakhulukazi. Ngenxa yesibani sokukhanya esakhelwe ngaphakathi, izinkinobho ezisetshenziswa kakhulu kurimothi ziyakhanya lapho ucingo luphathwa egumbini elikhanyayo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Caster Isilawuli Kude iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Caster Isilawuli Kude ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Caster Isilawuli Kude iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Izilinganiso Nokupakisha: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Amathegi: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Ubuchwepheshe Bokukhiqiza: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Inselele Yokudweba: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Ucwaningo: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Ugqozi: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Ubude Bephrojekthi: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Ukuhamba Kokusebenza: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Amapathenti: Copyrights belong to Tech4home Ltd 2019
Amalungu Eqembu: Mariana Couto
Tiago Correia
Amakhredithi Ezithombe: All images created by João Santos (Chief Design Officer at Tech4home)