Chic HK 2020 Umsebenzi Wezimpilo Zohwebo ngu-Hong Kong Trade Development Council

Umdwebo Chic HK 2020 Umsebenzi Wezimpilo Zohwebo ngu-Hong Kong Trade Development Council ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Umcimbi.

InsimbiUmcimbi· 2021

Chic HK 2020 Umsebenzi Wezimpilo Zohwebo

ngu Hong Kong Trade Development Council

Iklayenti: Hong Kong Trade Development Council

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Umcimbi

19,901

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#106403

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Chic HK 2020 Umsebenzi Wezimpilo Zohwebo

Umbhalo Wencwadi: I-Chic HK 2020 ingumcimbi wezimpilo zohwebo obanjelwe eGuangzhou, eChina. Lo mcimbi wasiza izinkampani ezingu-80 zaseHong Kong ukwakha ukwaziwa kophawu (brand) kanye nokuhlola ukusabela kwabathengi emakethe yaseNingizimu China. Umqondo wokubukwa uxuba izinhlamvu zamagama esiChina ezijwayelekile nezilula ukwakha ubhalo obusha lwesihloko somcimbi. Imibala emithathu eyinhloko yengezwa kumidwebo futhi yasetshenziswa ukuphawula imikhakha ehlukene yezimpilo. Umbukiso wawumbozelwe indawo elingana namamitha ayizinkulungwane eziyisishiyagalolunye ezisikwele phezu kwamaphansi amabili futhi waqhubeka izinsuku ezine. Umdwebo omkhulu osebusweni bengilazi kanye nesizinda sokwamukela esingama-3D basingatha izivakashi.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Chic HK 2020 Umsebenzi Wezimpilo Zohwebo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Chic HK 2020 Umsebenzi Wezimpilo Zohwebo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Chic HK 2020 Umsebenzi Wezimpilo Zohwebo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Izilinganiso Nokupakisha: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Amathegi: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Ubuchwepheshe Bokukhiqiza: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Inselele Yokudweba: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Ucwaningo: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Ugqozi: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Ubude Bephrojekthi: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Ukuhamba Kokusebenza: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Amapathenti: Copyrights belong to Hong Kong Trade Development Council, 2020
Amalungu Eqembu: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Amakhredithi Ezithombe: Hong Kong Trade Development Council