Birds and Coffee Ukupakisha ngu-Kristina Pacesaite

Umdwebo Birds and Coffee Ukupakisha ngu-Kristina Pacesaite ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Birds and Coffee Ukupakisha

ngu Kristina Pacesaite

Iklayenti: Kavos gurmanai

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#106477

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Birds and Coffee Ukupakisha

Wonke umkhiqizo ufanelwe ukupakishwa okulungile. Ngokwenza lokhu kufakwa, umklami usize inkampani ephumelelayo yokosa ikhofi ukuthi ifinyelele abantu abasha abalazisa ikhofi elisezingeni eliphezulu futhi abanendaba nomsuka walo' Ngokunikeza ukubukeka okusha kwephakheji, umklami ubezama ukuthuthukisa inani lekhofi elenziwe ngezandla elivela cishe kuwo wonke amazwekazi. Isinqumo sokusebenzisa imifanekiso yezinyoni yezwe ngalinye sasisekelwe emvelweni wazo omuhle kanye nomuzwa owenziwe ngesandla abawunikeza umkhiqizo wokugcina. Iphepha le-Kraft kanye nombala onsundu ojulile wemifanekiso nakho kufeza injongo efanayo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Birds and Coffee Ukupakisha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Birds and Coffee Ukupakisha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Birds and Coffee Ukupakisha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Izilinganiso Nokupakisha: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Amathegi: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Ubuchwepheshe Bokukhiqiza: Digital printing on kraft paper
Inselele Yokudweba: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Ucwaningo: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Ugqozi: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Ubude Bephrojekthi: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Ukuhamba Kokusebenza: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Amalungu Eqembu: Kristina Pacesaite