Fairy Fox Ukunakekelwa Kwesikhumba ngu-Antonia Skaraki - A.S. Advertising

Umdwebo Fairy Fox Ukunakekelwa Kwesikhumba ngu-Antonia Skaraki - A.S. Advertising ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Fairy Fox Ukunakekelwa Kwesikhumba

ngu Antonia Skaraki - A.S. Advertising

Iklayenti: Fairy Fox

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#107898

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Fairy Fox Ukunakekelwa Kwesikhumba

Wamukelekile ohambweni olunomdlandla oluya emzweni wemvelo. Zizwe ubumfihlakalo obuzungeze le mikhiqizo yokunakekelwa kwesikhumba. Umklamo ukhomba ubuhlobo phakathi kukaNina Mvelo nezingane zakhe, kanti izinto ezisezingeni eliphezulu zinikeza umuzwa wokuthinta nomthelela ohlala isikhathi eside. Ukudweba kwemapu womncintiswano nokuhlaziywa kwamathrendi kwaholela ekutholweni kwezikhala zamathuba ezihambisana nombono neqhingasu yeklayenti, okuholela ekupakisheni okwesimanje, okuncane nokufudumele.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Fairy Fox Ukunakekelwa Kwesikhumba iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Fairy Fox Ukunakekelwa Kwesikhumba ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Fairy Fox Ukunakekelwa Kwesikhumba iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Izilinganiso Nokupakisha: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Amathegi: baby, care, child, cream, fairy, fox, product, health, skincare
Ubuchwepheshe Bokukhiqiza: Environmentally friendly. Plastic containers with PVC labels.
Inselele Yokudweba: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Ucwaningo: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Ugqozi: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Ubude Bephrojekthi: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Ukuhamba Kokusebenza: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Amalungu Eqembu: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Amakhredithi Ezithombe: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017