Tongrentang Zhima Health Ukwakhiwa Kwangaphakathi Kwesitolo Sokuthengisa ngu-Yong Wong

Umdwebo Tongrentang Zhima Health Ukwakhiwa Kwangaphakathi Kwesitolo Sokuthengisa ngu-Yong Wong ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IgolideIngaphakathi· 2021

Tongrentang Zhima Health Ukwakhiwa Kwangaphakathi Kwesitolo Sokuthengisa

ngu Yong Wong

Iklayenti: Beijing Tongrentang Health

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ingaphakathi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#108738

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tongrentang Zhima Health Ukwakhiwa Kwangaphakathi Kwesitolo Sokuthengisa

I-Tongrentang Zhima Health yisitolo sokuzizwela esisemadolobheni aseBeijing. Isitolo sihlanganisa amamitha-skwele angu-5000 ezitezi ezintathu. Izithasiselo zokudla, ukudla okondlayo kanye nemikhiqizo yokunakekelwa kwempilo ehlanganisa ubuchwepheshe bezempilo kutholakala endaweni eyodwa. Izindawo ezinkulu zezinto zokwakha eziphikisanayo, njengokhuni oluqinile nethusi, zisetshenzisiwe ngaphakathi. Kusukela esitezi esiphansi kuya phezulu, kwethulwa izingqikithi ezine, okuyilezi: ukubuza, ukudla, ukululama kanye nokwelapha. Isitolo siphinde sisebenze njengendawo yokuhlangana ekhululekile yamakhasimende.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Tongrentang Zhima Health Ukwakhiwa Kwangaphakathi Kwesitolo Sokuthengisa iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Tongrentang Zhima Health Ukwakhiwa Kwangaphakathi Kwesitolo Sokuthengisa ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tongrentang Zhima Health Ukwakhiwa Kwangaphakathi Kwesitolo Sokuthengisa idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Izilinganiso Nokupakisha: 5000 square meters, 3 floors
Amathegi: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Ubuchwepheshe Bokukhiqiza: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Inselele Yokudweba: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Ucwaningo: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Ugqozi: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Ubude Bephrojekthi: This project started in May 2019 and finished in December 2019 in Beijing.
Ukuhamba Kokusebenza: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Amalungu Eqembu: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Amakhredithi Ezithombe: Beijing Wuxiang Space Architecture Design