Hmp Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ngu-Fanny De Bray

Umdwebo Hmp Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ngu-Fanny De Bray ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2021

Hmp Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo

ngu Fanny De Bray

Iklayenti: Made for you

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#109853

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Hmp Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo

Umbhalo Wencwadi: I-HMP ubunikazi bokubonakalayo obakhelwe iqembu lobunjiniyela bezomshini. Uphawu lomkhiqizo lugcizelela amandla enkampani futhi lucacisa ukuxhumana kwayo. Izinhlamvu zakhiwe ngendlela efanayo iqembu elizigxivinda ngayo ezingxenyeni zalo. Imidwebo neziskimu zobuchwepheshe ezisemuva zibonisa ukusekelwa okusezingeni lomhlaba i-HMP ekunikezayo. Yileyo naleyo ndawo yobuchwepheshe iphawulwa ngophawu lomfanekiso nombala oqondile, okhethwe kanye nekhasimende ukuchaza izinsizakalo ezahlukene. Ubunikazi buhlelelwe imidiya yedijithali neyokushicilela, kufaka phakathi amakhadi ebhizinisi, amaphepha ekhanda kanye namafolda.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Hmp Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Hmp Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Hmp Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Izilinganiso Nokupakisha: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Amathegi: mechanical, graphic design, paris, industrial,
Ubuchwepheshe Bokukhiqiza: Logo
Business card
Letterhead paper
Folder
Inselele Yokudweba: How to modernize and make more human an industrial universe.
Ucwaningo: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Ugqozi: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Ubude Bephrojekthi: The project started in January 2019 and finished in September 2019.
Ukuhamba Kokusebenza: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Amapathenti: Copyright Made for you
Amalungu Eqembu: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Amakhredithi Ezithombe: Photographer: Maxime Huriez