Umdwebo Germain Robin California Brandy Ibhodlela Lelebula, Ubunikazi Bebhrendi ngu-Pierre Delebois ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2021
Germain Robin California Brandy Ibhodlela Lelebula, Ubunikazi Bebhrendi
ngu Pierre Delebois
Iklayenti: E&J Gallo
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#112020Ukuklama
Mayelana ne-Germain Robin California Brandy Ibhodlela Lelebula, Ubunikazi Bebhrendi
Germain-Robin California Brandy iyisakhiwo sobunikazi bebhrendi kanye nokwakhiwa kwelebula lebhodlela ye-brandy eyenziwa e-California. Ubunikazi bokubukwa buhlanzekile futhi buqondile, okubonisa isimo esingahlotshaniswa kodwa esingavumelani nokuncipha kwezinga kwebhrendi. Uhlobo lwamagama luhlanganisa amagama amabili abasunguli, ahlukaniswa umgqa ocishe ube mncane, ukuveza ukulingana phakathi kwemicabango yobuciko nokuqinile ekusetshenzisweni kwayo. I-brandy ye-California Alembic iphethe ilebula yephepha elenziwe ngesandla elimhlophe, elibhala uhlobo ngombala obomvu, kunombhalo oqondile ochaza izindlela zokugaya ne zokuguga kwayo.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Germain Robin California Brandy Ibhodlela Lelebula, Ubunikazi Bebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Germain Robin California Brandy Ibhodlela Lelebula, Ubunikazi Bebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Germain Robin California Brandy Ibhodlela Lelebula, Ubunikazi Bebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Ugqozi
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Amalungu Eqembu
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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