Organic Rice Isikhwama ngu-Kazuo Fukushima and Haruka Takeuchi

Umdwebo Organic Rice Isikhwama ngu-Kazuo Fukushima and Haruka Takeuchi ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2022

Organic Rice Isikhwama

ngu Kazuo Fukushima and Haruka Takeuchi

Iklayenti: China State Farms Agribusiness Corp

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

32,349

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#114666

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Organic Rice Isikhwama

Le phrojekthi ihlanganisa imizwa yabenzi abenza irayisi elimnandi eWuchang. Umbono wokuklama ukhaphethi wegolide wemvelo. Udale idizayini, ehlotshaniswa nesigcawu lapho insimu enkulu yerayisi ibukeka isagolide. Iphasela lisikwe ngokhaphethi werayisi osagolide. Ngakho umumo wephakheji ye-vacuum uyibhulokhi efana ne-cube. Ngaphezu kwalokho, umfanekiso wedada ukufakazela ukulima okuphilayo. Umklamo ovele wapakisha inani lokulima okuphilayo eWuchang.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Organic Rice Isikhwama iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Organic Rice Isikhwama ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Organic Rice Isikhwama iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Izilinganiso Nokupakisha: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Amathegi: Organic, Rice, Package, China, Duck
Ubuchwepheshe Bokukhiqiza: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Inselele Yokudweba: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Ucwaningo: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Ugqozi: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Ubude Bephrojekthi: The project started in September 2019 and finished in September 2020 in Shanghai.
Ukuhamba Kokusebenza: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Amapathenti: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Amalungu Eqembu: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Amakhredithi Ezithombe: Image: Photographer zhu Jie