Meet Rebrand Ukufaka Uphawu ngu-Mengchao Wu, Hao Li and Sijia Zhang

Umdwebo Meet Rebrand Ukufaka Uphawu ngu-Mengchao Wu, Hao Li and Sijia Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2021

Meet Rebrand Ukufaka Uphawu

ngu Mengchao Wu, Hao Li and Sijia Zhang

Iklayenti: Meet

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

42,973

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#115712

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Meet Rebrand Ukufaka Uphawu

I-Meet iyindawo yokudlela yezoso yase-Korea eqondiswe kubantu abasha. Umsebenzi weklayenti we-Mengchao, Hao kanye ne-Sijia uwukwenza isiqondiso sobuciko kanye nobunikazi obubonakalayo ukuveza isithombe esicacile somkhiqizo nokukhuthaza inyama ehlukahlukene. Izimo zenyama ku-grill ziveza amajiyometri ngokwemvelo. Lo mbono ubaholela kungqophamlando yomqondo, ukuxhuma inyama ehlukene, ukudla kwasolwandle nemifino namajiyometri acacisiwe. Inhlanganisela yomumo eyahlukene namaphethini kunikeza amajiyometri ukuthinta okudlalayo nokushisayo kokugcina.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Meet Rebrand Ukufaka Uphawu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Meet Rebrand Ukufaka Uphawu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Meet Rebrand Ukufaka Uphawu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Izilinganiso Nokupakisha: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Amathegi: Branding, Graphic Design, Visual Identity, BBQ, Food
Ubuchwepheshe Bokukhiqiza: Adobe suite, Video Production, Printing, Package Design
Inselele Yokudweba: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Ucwaningo: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Ugqozi: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Ubude Bephrojekthi: 3 mouths
Executed in NYC and shanghai
Ukuhamba Kokusebenza: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Amalungu Eqembu: Mengchao Wu
Hao Li
Sijia Zhang
Amakhredithi Ezithombe: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li