Umdwebo Krafton Primary Function: Ukuklama Kolwazi Lwe-Brand ngu-Plus X ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.
IsilivaIgrafikhi· 2021
Krafton Primary Function: Ukuklama Kolwazi Lwe-Brand
ngu Plus X
Iklayenti: Krafton
Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#115949Ukuklama
Mayelana ne-Krafton Primary Function: Ukuklama Kolwazi Lwe-Brand
I-Krafton iwuhlelo lokuklama kolwazi lwe-brand olwakhelwe iqembu lezitudiyo zokuthuthukisa imidlalo. Uhlelo lokuklama iloho luveza kokubili ubunjalo obuhlukile bebrand ngayinye yobumbano kanye nokunembana kweqembu. Ukuklama kugqugquzelwe yisiqhaza sombuthano wobuciko waseNkathini Ephakathi, futhi kusetshenziswa uhlaka olubunjwe njengesihlangu njengendlela eyisisekelo. Umumo ofanayo weloho usetshenziswa kuwo wonke ama-brand obumbano futhi wehlukaniswa ngemibala emiselwe. Amaloho, imibala, izinhlobo zezinhlamvu kanye nezithombe ezibalulekile zisetshenziswa kuzo zonke izindawo zokuthintana ezifana namakhadi ebhizinisi, amafomu, izimpawu kanye nezikhangiso.
Ukuqashelwa
Mayelana ne-Umklomelo Wesiliva we-A' Design Award
Krafton Primary Function: Ukuklama Kolwazi Lwe-Brand iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Krafton Primary Function: Ukuklama Kolwazi Lwe-Brand ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Krafton Primary Function: Ukuklama Kolwazi Lwe-Brand iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Izilinganiso Nokupakisha
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - Amathegi
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- Ubuchwepheshe Bokukhiqiza
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - Inselele Yokudweba
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Ucwaningo
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Ugqozi
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Ubude Bephrojekthi
- The project proceeded for 9 months in Seoul, South Korea.
- Ukuhamba Kokusebenza
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Amapathenti
- Copyrights belong to Plus X Co.
- Amalungu Eqembu
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - Amakhredithi Ezithombe
- Plus X
Okuxhasiwe
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