Changle Umsebenzi Oyinhloko Wokugoqela Utshwala ngu-Hai Xia Huang

Umdwebo Changle Umsebenzi Oyinhloko Wokugoqela Utshwala ngu-Hai Xia Huang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2021

Changle Umsebenzi Oyinhloko Wokugoqela Utshwala

ngu Hai Xia Huang

Iklayenti: Yuto Group

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#116260

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Changle Umsebenzi Oyinhloko Wokugoqela Utshwala

Umbhalo Wencwadi: I-Changle uwumklamo wokugoqela iwayini yezempilo yaseShayina. Ibhokisi elingaphandle lenziwe ngephepha eligoqekayo futhi lingasongwa lisicaba ukuze kuthuthwe kalula, bese lihlanganiswa ngokushesha efemini yokugcwalisa. Ukusonga ibhokisi kunonga isikhala nezindleko zokuthumela. Imifanekiso ikhombisa isihlahla esiluhlaza njalonjalo esikhula phezulu naphandle, kanye nesiteji se-Ganoderma, ikholwa nezintaba zaseNanshan. Ulongani, i-medlar ne-Angelica dahurica nazo zibandakanyiwe emfanekisweni. Kusetshenziswa imibala ekhanyayo yendabuko. Ibhokisi lilinganiselwa ku-100 ngo-100 ngo-270 wamamilimitha futhi liphatha ibhodlela lama-500 mlilitha.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Changle Umsebenzi Oyinhloko Wokugoqela Utshwala iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Changle Umsebenzi Oyinhloko Wokugoqela Utshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Changle Umsebenzi Oyinhloko Wokugoqela Utshwala iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Izilinganiso Nokupakisha: Box：100mmx100mmx270mm
Bottle：500ml
Amathegi: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Ubuchwepheshe Bokukhiqiza: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Inselele Yokudweba: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Ucwaningo: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Ugqozi: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Ubude Bephrojekthi: The project done within 1 months in Shenzhen.
Ukuhamba Kokusebenza: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Amalungu Eqembu: Designer:Huang Hai xia, Art direction:Li Yu Chun