Tazo Refresh Ukuphakwa Kweziphuzo ngu-PepsiCo Design and Innovation

Umdwebo Tazo Refresh Ukuphakwa Kweziphuzo ngu-PepsiCo Design and Innovation ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Tazo Refresh Ukuphakwa Kweziphuzo

ngu PepsiCo Design and Innovation

Iklayenti: PepsiCo Design & Innovation

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#118943

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tazo Refresh Ukuphakwa Kweziphuzo

I-Tazo Refresh iyidizayini yokupakisha yochungechunge lwamatiye abandayo asezingeni eliphezulu akulungele ukuphuzwa. Uchungechunge lususelwa ezinambithekweni ezintathu ezisungulweyo, ezibizwa ngokuthi Zen, Awake ne-Passion. Amatiye anesitifiketi sokuthi awe-organic futhi awaqukethe imibala yokwenziwa noma amaswidi enziwa ngokwezandla. Ukupakisha kutholakala emabhodleleni angama-ounce ayi-12 asetshenziswa kanye kanye kanye nangama-ounce angama-42 asetshenziswa kaningi enziwe ngeplastiki eyi-100 phesenti esetshenziswe ngabathengi. Imibala egqamile yezithako ihlanganiswa nombala omhlophe ukuze kuvezwe ngokucacile inambitheko ngayinye entsha eshalofini. Idizayini ihlose ukugcina abathengi bamanje kanye nokuheha izethameli ezithanda amasu.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Tazo Refresh Ukuphakwa Kweziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Tazo Refresh Ukuphakwa Kweziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tazo Refresh Ukuphakwa Kweziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Amathegi: Packaging, Beverage
Ugqozi: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Amalungu Eqembu: PepsiCo Design & Innovation

Funda Isitatimende Sabezindaba

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