Constellation Ukupakishwa Kwesilayitha ngu-Sunhwa Lee and Wenyuan Chen

Umdwebo Constellation Ukupakishwa Kwesilayitha ngu-Sunhwa Lee and Wenyuan Chen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2021

Constellation Ukupakishwa Kwesilayitha

ngu Sunhwa Lee and Wenyuan Chen

Iklayenti: Zippo (China) Outdoor Products Co., Ltd.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

31,784

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119120

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Constellation Ukupakishwa Kwesilayitha

I-Constellation iwumklamo wokupakisha wohlobo olukhethekile lwezilayitha eziqoqwayo. Ukupakisha kukhanya ngamachashazi amancane phezu kwendawo yakho, futhi izibani zingavulwa ngazinye ukuze zakhe izimpawu ezahlukene zezinkanyezi (zodiac). Ekugcineni kwalo mphumela, izibani zikhanya futhi zifiphale kancane kancane. Umphumela wokukhanya ungashajwa kabusha ngekhebula le-USB futhi uhlala amahora ayishumi nambili uma ushajwe ngokugcwele. Izilayitha zibambelela ekupakishweni kwangaphakathi ngamamagnethi, ngakho ibhokisi lingasetshenziswa futhi njengendawo yokubukisa. Ibha kanxantathu efihliwe iyagoqeka ngemuva ukuze yenze ukupakisha kume ngokuqonda. Iphepha yiwona muthako oyinhloko osetshenzisiwe.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Constellation Ukupakishwa Kwesilayitha iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Constellation Ukupakishwa Kwesilayitha ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Constellation Ukupakishwa Kwesilayitha idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Izilinganiso Nokupakisha: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Amathegi: Zippo, lighter, packaging, packaging design, innovative, inspiring
Ubuchwepheshe Bokukhiqiza: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Inselele Yokudweba: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Ucwaningo: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Ugqozi: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Ubude Bephrojekthi: The project started in April 2020 and launched in February 2021 in China.
Ukuhamba Kokusebenza: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Amapathenti: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Amalungu Eqembu: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen